WWDC 2009: Mac Soda’s Predictions

June 1, 2009

Picture 54For phone users, mac lovers, and video editor around the world, next Monday is Apple’s last remaining public event: call it the Macworld of the next decade. While the event is geared toward developers, the keynote is definitely not just for developers, as Apple tends to announce pretty major products at WWDC… now more than ever. With one week to go until the big day, we thought we would post our predictions now.


This will definitely be the major focus of the event, at least in the eyes of the public. With the Palm Pre coming soon, and tough competition from RIM, Apple needs to introduce something that people want… unless it wants to go the way of the RAZR. Here’s what we think Apple will show off for the third coming of the iPhone, categorized under probability.


– 3.2 Megapixel camera with Auto-Focus. Face it… the iPhone desperately needs a better camera, and all the evidence points to this coming. No doubt we won’t see this.

– Video recording. The iPhone will be able to shoot, edit, and upload videos to Youtube and MobileMe.

– Matte Plastic enclosure. As much as it pains me to say (I’m dying for aluminum), I can say with certainty that the next iPhone will look almost identical to this one.

– 600-800 MHz ARM Cortex Processor. The iPhone needs speed boosts drastically, and this will deliver them.

– Twice the RAM. Now Safari won’t always crash when music is being played.

– Up to 32 GB of storage. With the amount of apps increasing, and the file size (and price) of iTunes music increasing, this is a must.

– Digital compass, with stand alone app for it.

– Three different Models: a 3.5G Model for the countries that can’t support this doubled speed, a standard 3G model for countries that can’t, and a model just for China. No country will sell any two of these models… one per country.


– Front side, .8 MP video camera for Video Conferencing. We were pretty sure about this to begin with, but recent reports and things we’ve heard have given us enough doubt not to guarantee it. While there’s still a good chance (and a definite chance by iPhone 4), its not a good enough chance to confirm with no doubt whatsoever.

– OLED Screen. We heard unconfirmed rumors that this will come, but we have our doubts. This is just a possibility… not guaranteed, but not a long shot.

– iTunes Movies, TV Shows, and Music Videos able to download over the air. Almost 100 percent sure about this, but not sure enough to post in the guarantees.

– Premium App Store. Rumors circulated about an app store with 19.99 games that were far superior in quality to other app store offerings.

– While there are three different models total, its possible that within each country there will be more models (i.e. iPhone nano-type device). This is least likely of anything I’ve listed, but I figured I’d write it for reader interest.

Snow Leopard

Snow Leopard hasn’t really been talked about in detail at any Apple event, but that will change on Monday. Expect the next big cat to steal a substantial portion of the show, showing off all the under-the-hood improvements, new features, and a release date. I expect to hear about Marble, Apple’s UI replacement for Aqua. While details about it have been scarce, I figured out the second I played with iLife 09 what it will look and feel like. Check it out here.

Also, Snow Leopard will be available as a public beta shortly after the keynote. While this may sound like a Microsoft move, its happening, so get ready to play around with 10.6 very soon.

Final Cut Studio 3

Digital Dream/Films… the time you’ve so patiently waited for has finally arrived. Final Cut Studio 3 will finally show its face at WWDC 2009, as we reported earlier. I’ll reiterate what I posted previously…

There will be RED and XDCAM support. There will be a major UI overhaul in Color. There will be a new Motion/Shake.

On top of all that, there will be major speed enhancements. When I say major, I mean major, major, major. Apparently Final Cut Studio 3 running in Snow Leopard is unlike anything you’ve ever seen when it comes to professional video editing. Expect graph after graph at the keynote comparing the speed differences from FCS2 to FCS3.

Due to the speed updates, Final Cut Studio 3 will require Snow Leopard to run. As a result of this, it will be available whenever Snow Leopard is.

This means there are two possibilities. The first is that Apple will take pre-orders for FCS3, and ship it when Snow Leopard comes out (August-October). The other possibility is that Apple could ship Final Cut Studio 3 immediately after the keynote, with the catch being it will only install on computers with Snow Leopard installed.

Also expect to see Logic Studio 2. We are unaware of any new features for the box set, we just heard that it will arrive.

Pricing is expected to be the same for both FCS3 and LS2.


The MacBook lineup will see updates at WWDC. Speed bumps, better hard drives, better battery, yada yada yada. The key thing to look out for is that 3G wireless might be added to all of the MacBooks, which should make a lot of people excited.

Other Stuff

There’s a bunch of other stuff that could be updated that we haven’t heard anything about. The cinema displays could see the design change across the line… or some sort of price drop. The Apple TV could be upgraded (just something Apple… please!). Apple could shock the world with a midsized tower or… GASP… the iTablet/NetBook we’ve been talking about for almost a year. But more than anything, Apple followers want to see one thing come… and that’s Steve Jobs. What if Schiller thanked everyone for coming, and then Jobs’ voice came over the speaker saying “But there is one more thing!”, followed by him walking on stage to the screams of the crowd, and introducing the newest iPhone. Only time will tell.

So those are our predictions. We’ll see you all next week for our usual live-blog!


23 Responses to “WWDC 2009: Mac Soda’s Predictions”

  1. mike you got me all freaked in and out……maybe wwdc is the day…..we will see..but thanks for all the info….it’s been fun!…..

    ps.. the best site on the web…mac soda!!!

  2. oh! one more thing…..blu-ray????

  3. blah said

    Wow, Mike. You worked seriously hard on this. This is so great, thanks for taking the time to put this together! I think that you’re really on the right track, wouldn’t be surprised if all your predictions are correct! I seriously hope that the “one more thing” will be Steve Jobs!

    I’m REALLY excited that there might be a Snow Leopard beta…that is like the most cool thing they could do! O_O

  4. Kris smith said

    Great predictions Thanks!

  5. 5 4 8 to WWDC……………WOW……
    days hours min

  6. oh I don;t know…it don’t look like final cut studio 3 will be there at all…..

    Only one banner is visible from the photos: a sprawling New Year’s-themed piece peppered with confetti of App Store icons and the calling phrase “One year later. Light-years ahead” — obviously in reference to the App Store’s blistering success that has left rivals and the industry in awe.

    Nothing related to Mac OS X or Snow Leopard can be seen from the photos, suggesting that this year’s conference may follow in the footsteps of last year’s, where the Mac took a back seat to iPhone-related disclosures.

  7. 4 days…13 hours…..14 min…..42 sec………fcs3 where are you??

  8. 4 days…13 hours…..14 min…..42 sec away… that’s where FCS3 is.

    Since Apple hasn’t announced Final Cut yet, there will be no banners for it. Hold tight just a little bit longer… it’s coming, no doubt about it.

  9. oh….the fun of it all…

  10. 4 days…3 hours….43 min……37sec……….Im holding tight…

  11. 3 days 12 hours 37 min 40 sec ……will it come?

  12. jrem95 said

    I’m pretty pissed, I’m going to be on my DC Trip while this happens.

  13. 3 days 4 hours 24 min 33 sec……….will it come?

  14. 2 days 14 hours 57 min 20sec…….I think ?

  15. hey! Steve Jobs will be riding a Unicorn to wwdc…..and have final cut studio 3 in his hand……wow

  16. Seriously said

    Hey Mike can’t you do something about this digital dream/films guy?? he seriously annoying and keeps me from enjoying your site.

  17. seriously….if you don’t my posts…who cares

  18. seriously….if you don’t like my posts…who cares….I know I don’t!

  19. ps…if mike wants me to stop posting on this site…….done

  20. Apple is a Gadget company

    This idea was floated in a recent Studio Daily conversation which discussed the current state and future directions of Apple, Avid and Adobe. The perspective that Apple is a public company focused on maximum profits for shareholders means that sooner or later some bean-counter at Apple will take a look at the company accounts and realise that the ProApps division takes a lot of resources but represents a tiny slither of the company revenue. When compared to iPhones, iPods, iMacs and iTunes, the turnover connected to ProApps like FCP is absurdly small…. hence the old joke that Final Cut Studio needs a giant dongle in the form of a Mac to run.

    At the same time as this video appeared a blog post by Scott Simmons explored Apple’s approach to suppourting non-Quicktime formats. These two together prompted me to reflect upon an article i had written in the past entitled “Final Cut 6. Where did all the Newness go?”

    To my mind Apple, sadly, have a BIG PROBLEM… And its a problem they have had before and not seemed to learned the lesson.

    When FCP6 was released (in the guise of FCS2) It contained NOT A SINGLE ‘NEW’ THING. Not one. Everything in FCP6, that was an improvement from FCP5, was simply a catch-up to what every other NLE had had months or even years before.

    ProRes was a copy of DNxHD and Cineform. Multi-format timeline was something everyone else had been enjoying for a very long time. 24bit 96k audio was standard everywhere but FCP. Multi-cam was nothing new, the list goes on. There was no innovation or market leadership in FCP6 as there had been in previous versions – namely 2 and 3. FCP6 was merely playing catchup to the 8-ball.

    I said then that Apple needed to desperately get in front of the ball and release an FCP7 very quickly… They failed. FCP7 is far far too long coming. By the time it does get here I’ll be not at all surprised if it delivers nothing but catchup again. In fact i fail to see how unless Apple truly come out with a from-scractch re-write of FCP into something mind-blowing, that FCP7 can be anything but a disappointment.

    What do we hope for in FCP7/FCS3…?
    – A real-time engine that can actually scale decoding resolution.
    – Actual 4k 4096px support
    – Project files able to be fully exchanged with Motion/Colour/DVDSP
    – GPU acceleration (used for much more than page-twirl transitions)
    – Surround sound audio
    – Greatly improved audio tools in general (this is a VERY long list that starts with the ability to playback a bloody MP3 files without RENDERING!!!!)
    – Metadata management
    – And of course ‘real’ native format suppourt rather than compulsory re-wrapping to MOV.

    And yet even though all these in FCP7 would be a lovely improvement over FCP6, every one of these is Already available in FCP’s competitors – namely Premiere, Vegas and Avid. And moreover, have been for a LONG time.

    There’s only so long Apple can continue to bring very late delivery of NLE features that its competitors take for granted before it starts losing market share and industry respect. Unless Apple pull some of the guys off the damned iPhone and start putting some real resources into ProApps development then they’ll be perpetually behind the market. Each new version of FCP only able to deliver what everyone else already has. I find myself asking where did Apple the innovator went?

    I hope that im wrong. i hope that FCP7 doesnt just catchup but goes way past where the others are at with FCS3. I hope they deliver integration Better than Adobe’s. I hope they deliver audio tools better than those in Vegas. I hope they deliver project management better than Avid. But the shift from where FCP is right now to this fantasy is so Huge that i just dont think it’s possible. And that’s a real shame.

    At the film school where I teach students learn FCS first and the Adobe CS and are then free to choose whatever apps and workflow suits them and their projects… Needless to say, FCS isnt popular in the latter part of the course….

  21. it’s a very interesting article…..

  22. I think snow leopard will take care of all this……we will see monday….??

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